Conversion Rate (CRO)
A/B test plans, landing page critique, funnel analysis and checkout optimisation.
5 Prompts
PROMPT 01
Landing Page Critique
Critique this landing page for [product/service] against conversion best practices. Page URL / description: [describe or paste copy]. Evaluate: headline clarity and benefit focus, hero section above the fold, social proof placement, CTA copy and positioning, objection handling, mobile experience, and page load considerations. Provide a prioritised list of improvements with expected impact.
Landing Page
CRO
PROMPT 02
A/B Test Hypothesis Generator
Generate 10 A/B test hypotheses for [website/landing page/checkout page]. For each hypothesis: the observation/problem, the proposed change, the expected outcome, the metric to measure, and confidence level. Prioritise by ICE score (Impact, Confidence, Ease). Include at least 2 tests for the headline, 2 for the CTA, 2 for social proof, and 2 for the form/checkout.
A/B Testing
CRO
PROMPT 03
Checkout Abandonment Recovery
Design a 3-email checkout abandonment recovery sequence for [e-commerce brand]. Email 1 (1 hour after): gentle reminder with cart contents. Email 2 (24 hours after): address the top objection [price/uncertainty/shipping] with reassurance. Email 3 (72 hours after): urgency/scarcity + optional incentive. Include subject lines, preview text, and body copy for each.
Cart Abandonment
Email
PROMPT 04
Funnel Drop-Off Analysis
Analyse this conversion funnel for [product/service]. Steps and conversion rates: [list steps with %]. Identify the biggest drop-off point, hypothesise the top 3 reasons for drop-off at each stage, and suggest 3 specific improvements per stage. Also recommend the single highest-leverage test to run first.
Funnel
Conversion Analysis
PROMPT 05
Pricing Page Optimisation
Critique and improve the pricing page for [product]. Current plans: [describe tiers]. Goals: increase conversions to [target plan], reduce 'choice paralysis'. Recommendations should cover: plan naming, anchoring strategy, feature table hierarchy, recommended badge placement, CTA copy, money-back guarantee prominence, and FAQ additions.
Pricing Page
CRO
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